Today at the 2014 Geneva Salon, Rolls-Royce Motor Cars unveils Ghost Series II to the world. Offered in a discreet and considered update of this iconic car's exterior appearance, Ghost Series II offers the latest technological advances to our growing base of highly-successful customers -- the Captains of Industry, entrepreneurs and successful business men and women who are the wealth and job creators in our economies -- consolidating Ghost's position as the most popular car in the €200,000+ class and a cornerstone of Rolls-Royce's success. A single defining principle came to characterise the Ghost design process -- to harness the power of simplicity. The notion that no complication should ever distract from driver or passenger pleasure, informed every facet of the design and engineering process. Rolls-Royce Ghost has proven to be no ordinary power. It has been the cornerstone of our success around the world since its launch in 2009. It has propelled Rolls-Royce Motor Cars to new heights. In presenting a less formal, more contemporary and dynamic expression of Rolls-Royce luxury we have attracted a new generation of clients to Rolls-Royce -- the Captains of Industry, entrepreneurs and successful business men and women who are the wealth and job creators in our economies. These people are a unique, exclusive group of exceptional achievers who drive success in today's world. They know what they want and go out to achieve it. And then, having accomplished their objectives, they reward themselves with the ultimate symbol of success; a Rolls-Royce Ghost. Since its launch in 2009, Ghost has become the ultimate symbol of success for leading entrepreneurs across the globe. Winning critical media and customer acclaim and driving the company to four consecutive historic sales records, Ghost has led a new, younger generation of highly successful men and women to Rolls-Royce ownership; a key pillar in the marque's highly successful sustainable growth strategy. Ghost is a thoroughly contemporary representation of Rolls-Royce luxury -- perfectly balancing effortless dynamism and modern luxury in a car that is composed under all circumstances. Owners enjoy a quietly assured, exquisitely refined modern motor car with an interior ambiance that offers a sense of calm and serenity in an often frenetic and chaotic business world. In essence, Ghost is a Rolls-Royce that meets its owner's every need; an exquisitely appointed business tool for the business week and an engaging and effortless driving experience for leisure at the weekend. A single defining principle came to characterise the Ghost design process -- to harness the power of simplicity. The notion that no complication should ever distract from driver or passenger pleasure, informed every facet of the design and engineering process. This bold new generation of Rolls-Royce customer seeks a motor car with a silent assurance -- a cosseting, super-premium environment in which to conduct business and augment their leisure time. In Ghost Series II, tradition blends perfectly with this bold, contemporary direction. An uncompromising approach to materials and craftsmanship remained and traditional visual tenets were re-imagined to express the car's modernity and dynamism. For example, the stately presence of Phantom's grille made way for a softer, less formal design -- its subtle curvature more akin to a jet air-intake than traditional pantheon facia. Flowing 'yacht lines' and powerful flanks hint at the car's inherent dynamism, whilst traditional Rolls-Royce DNA is expressed in the elevated prow, large uninterrupted surfaces, long bonnet and short overhang. Ensuring Ghost remains at the very cutting edge of an ever-changing world is essential to satisfying Rolls-Royce's demanding customers and Ghost Series II proves a showcase for the most recent technological advances from the marque. Clad in a subtle re-design, Ghost Series II ensures the timeless yet modern quality that the marque's customers cherish. GC Privé Autos. http://www.gcprive.com
Rolls Royce Ghost Series II, Geneva Motor Show 2014 - YouTube |
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